Attorney Lior Tanner Appointed EL AL Deputy Manager Marketing Division and Matmid Frequent Flyer Club Manager
Tanner Will Assume His New Position in September
During the past five years Tanner served as CEO of the PowerCard (Fishman Group) credit card and customer club and prior to that as CEO of the Dyunon bookstore and office equipment chain. Likewise, Tanner lectures on marketing at the Sarnat School of Management in the Or Yehuda Center for Academic Studies.
Lior Tanner: “I am pleased to be joining EL AL – an important brand name in the Israel market. I see the loyalty plans in the aviation world as a major challenge that can essentially change the way customers perceive an airline and can cause them to use it at significantly higher frequencies. EL AL, as a leader in the category and as a brand that is linked to many positive values, can be a leader and innovator in the field and serve as a model for competing airlines.”
Einat Yanai, EL AL Marketing Manager: “The EL AL Matmid Frequent Flyer Club is the largest customer club in Israel with over 800,000 members. We see the Club as a first rate strategic means to benefit our customers. I am certain that Lior’s vast experience in the field will contribute considerably to promoting the Club and making it a leader in its area.”
Attorney Tanner, 37 years old, holds a Bachelors degree in Law from Tel Aviv University and an MBA in Business Management from the Interdisciplinary Center in Herzlia.