The first of the six new aircraft ordered by EL AL to be delivered in Seattle in October 2013, as part of EL AL's fleet renewal program, at an overall investment of $320 million.
The Boeing 737-900ER is the most advanced narrow-body aircraft in the world with many operational advantages including greater cost efficiency.
The plane will operate on EL AL's short- and medium-range routes to Europe.
In anticipation of the arrival of the new aircraft, EL AL has embarked on an advertising campaign with the message of renewal at EL AL - "See the future, feel it, know that now it is yours." The campaign, created by McCann Erickson, will include a special rendition of Leah Shabat’s song, “They’ll Always Wait for You.” The high point of the campaign is when the new plane is received by EL AL.
EL AL will invest $320 million in purchasing the 6 new planes, which are among the most advanced and sophisticated aircraft in the world. The first will land in October 2013, the second one is planned to arrive in December 2013 and by early 2016 four more of these planes will arrive to provide a new, state-of-the-art flight experience for travelers to Europe.
The aircraft offers 16 Business Class seats and 156 seats in Economy Class.
EL AL purchased slim and lightweight Economy seats produced with new technology and with ergonomic cushions for maximum comfort.
To create a work- and leisure- supportive environment, all passengers will have electric outlets and USB connections near their seats.
EL AL's President & CEO Elyezer Shkedy: “The anticipated arrival of EL AL's new 737-900ER aircraft marks the high point of the airline’s re-equipping and fleet renewal impetus. The purchase positions the airline at the forefront of international technology and is expected to create a significant breakthrough in passenger service and the flight experience. Our investment in the new modern Economy Class seats and in a sophisticated entertainment system that will be launched in the coming months is in line with the target we set for ourselves – to provide the best product and most advanced service for passengers and thus retain EL AL's status as the most preferred airline for flights to and from Israel.”
739-900ER –Service Classes and Product
The 737-900ER aircraft will operate in a unique configuration: 172 seats
Two Service Classes: 16 Business Class seats and 156 Economy Class seats
Business Class Seats – The designated spacious Millennium Business Class seats offer full comfort with a 44-inch pitch. All seats are outfitted with electric outlets and USB connections for laptops.
Economy Class Seats – First time ever on an EL AL fleet, slim and lightweight Pinnacle seats produced with state-of-the-art technology, featuring ergonomic cushions for maximum comfort.
The Economy Class seats offer passengers comfortable space with a back seat pocket located on the upper part of the seat.
Each row of Economy Class seats features electric outlets and USB connections for laptop computers.
Inflight Entertainment –
With the introduction of the new aircraft EL AL will launch an entertainment system based on new technology.
Interior Design – Will feature Boeing's Sky Interior, offering a unique look and feel in the cabin. In addition, modern atmospheric lighting that changes during the flight, especially large and spacious luggage bins and new interior design.
The new aircraft will operate to/from EL AL's European destinations.