As part of the upgrade, Economy Class Plus will be inaugurated in the 767-300 aircraft on February 18, 2013. Sales begin on November 18, 2012.
Business Class seats and the overall appearance of the planes to be upgraded
The renewal will be completed in June 2013.
Following the success of Economy Class Plus on the 747-400 fleet, as evidenced by increased demand and high customer satisfaction, EL AL has decided to expand the class to other fleets, offering the upgraded flight experience to additional customers.
EL AL is preparing to upgrade its 767-300 planes and introduce Economy Class Plus on this fleet in addition to the 747-400 fleet on which it has been available since July 2012.
EL AL's 767 planes are in use mainly on the Toronto, Johannesburg, Bangkok, Beijing and Mumbai routes.
The upgrade will include a general renovation of the cabin, a modern colorful lighting system and flat-screen overhead monitors for the enjoyment of all passengers.
Renewal of the planes includes an upgrade of their overall appearance, including the lavatories as well as the introduction of Economy Class Plus service as of February 18, 2013.
The expansion of Economy Class Plus to the 767-300 fleet follows its success on the airline’s 747-400 aircraft.
EL AL's new Economy Class Plus is situated at the front of Economy Class, offering a more comfortable, pampering and pleasant flight. Improved seats provide extra legroom (91.5 cm instead of 81.3 cm) and 33% greater recline; designated check-in counters and more “plusses” all add up to an enriched and prestigious flight experience.
In addition, every Business Class and Economy Class Plus passenger receives an individual entertainment system – a state-of-the-art iPad with a rich selection of films, TV programs, games and music.
EL AL CEO Elyezer Shkedy notes: “This step is part of a strategy that calls for continually improving the product and customer experience. EL AL is continuing the renewal impetus and upgrading its fleet for the comfort and pleasure of passengers. In addition, the new 737-900 will join the EL AL fleet during the coming year to further enhance the passenger flight experience on short range routes as well. Together with the addition of Economy Class Plus, these measures offer EL AL passengers a new flight experience. The Israel public prefers to fly EL AL. This is thanks to the homey warm feeling, the sense of security and the knowledge that EL AL is always there for them. We are doing our utmost to ensure that the public will also enjoy the very best product at the most reasonable prices. In this way we will retain our standing as the first and preferred choice for flights to and from Israel.”
Sales of seats in Economy Class Plus on the 767 fleet will begin on November 28, 2012 and service will begin operations on February 18, 2013.
In the first stage the new class was launched on Boeing 747-400 planes and as of February 18, 2013, it will also be offered on six 767-300 aircraft for $80 or 160 Matmid points per flight segment to European destinations and $150 or 300 Matmid points per flight segment to long-range destinations.
EL AL’s Matmid Club members in the Top Platinum, Platinum and Gold tiers, as well as passengers who purchase upgradeable tickets in Economy Class, are entitled to seating in Economy Class Plus at no extra cost. In addition, a passenger accompanying a Top Platinum member may also be seated there at no extra cost.
The overall investment is estimated at approximately four million dollars.