Pilots and flight attendants, in cooperation with the Jewish Agency, the Foreign Affairs Ministry and the Israel advocacy organization Stand With Us, will support Israel’s public relations efforts during their stints abroad
The “El Al Ambassadors — Blue and White Advocates” project was launched in New York at Yeshiva University. As part of the launch, El Al CEO Elyezer Shkedy and El Al personnel addressed YU’s Syms School of Business
The latest initiative of El Al CEO Elyezer Shkedy will place El Al pilots and flight attendants in the front ranks of Israel’s public diplomacy efforts by getting them involved in defending Israel abroad.
With help from the Jewish Agency, the Foreign Affairs Ministry and the Israel advocacy group Stand With Us, these new ambassadors will reach out to universities, Jewish communities and large organizations in three North American locations: Toronto, Los Angeles and New York.
El Al Vice-President of Service Yehudit Grisaro, and the director for emissary development at the Jewish Agency, Alon Futerman: “Hundreds of flight attendants and pilots volunteered for the project, which is completely voluntary. Of the volunteers, we selected those with language skills, rhetorical abilities and traits that portray the beautiful, positive and apolitical face of the State of Israel – a face that is not necessarily shown by the foreign media.”
The selected "ambassadors" underwent an intensive training program in recent months, run by the institutions that are partners to the project. Participating pilots and flight attendants will conduct their public diplomacy activities during their layovers abroad between flights. While other flight crews use these days for resting, touring, or shopping, the El Al volunteers will participate in series of lectures, discussions and encounters with local residents.
The “El Al Ambassadors —Blue and White Advocates” project was launched in New York on September 14 at Yeshiva University. As part of the launch, Shkedi and El Al project participants jointly addressed the university's Syms School of Business.