• New movies
• Emmy winning American series
• A special edition of Israel’s Channel 2 News
• Sports New bulletins
• Popular Israeli television series
• Audio channels

EL AL, Michal Negrin and the Israel Cancer Association invite you to purchase a hamsa – a hand-shaped amulet, designed by Michal Negrin, to create a spirit of harmony, love and health.
The hamsa is decorated with Swarovski crystals and colorful beads,

Exclusive from EL AL Duty Free on the Plane – Purchase a hamsa for only $12.
All revenues are earmarked for the Israel Cancer Association.Your donation can save a life.
        

EL AL invites you to take advantage of a unique and exciting service!
“Gift in the Sky” will surprise someone dear to you aboard an EL AL flight with a pampering gift and your personal message.
Choose from: perfumes, wines, chocolates, children's gifts, and other exclusive items to make the flight a delight.

To enhance your in-flight entertainment experience, EL AL now offers, as part of a pilot program, a new individual entertainment system – VIDIBOX. The VIDIBOX offers a selection of movies, TV series, sports programs, travel and food channels, games and dozens of CDs to choose from, all at your own convenience and to suit your personal preferences.

Just in time for the summer, EL AL and Optica Halperin are pleased to present passengers flying to Israel in premium Classes, with top quality sunglasses.
The sunglasses are from the fashionable new 2010 models, created exclusively for EL AL passengers.
The glasses are lightweight and comfortable to wear. Their sport and sport-elegant styles and unisex design suit both men and women.

• The sunglasses will be distributed to First Class passengers on flights to Israel, as of June 16 and as long as the supply lasts.
• The sunglasses will be distributed to Business Class passengers on flights to Israel, as of July 1 and as long as the supply lasts.

The sunglasses can be exchanged for other models of sunglasses or reading glasses at all of the chain’s shops in Israel until October 31, 2010. The gift is worth NIS 200-250, and double discounts are allowed. Credit will not be given for several pairs of glasses in a single transaction.