2 of several EL AL Vacations Ads Created by Soubriet Byrne and AssociatesNEW YORK – May 7, 2013
– EL AL, Israel’s national airline
, recently appointed Soubriet Byrne and Associates (SBA)
as its new advertising agency in the United States. The full service advertising, marketing and design firm will assist the airline with all advertising efforts.
SBA’s first project is focusing on promoting EL AL Vacations, which provides great value and allows passengers to customize any trip to Israel. Included are roundtrip flights, a choice of excellent hotel accommodations in Jerusalem, Tel Aviv, Haifa, Tiberius, the Dead Sea, etc. EL AL passengers also have the option of renting a car from a leading company and selecting an escorted tour to a variety of destinations throughout the country.
The concept behind the EL AL Vacations advertising campaign is that any vacation to Israel begins the moment you step onboard the EL AL aircraft. The visuals in the ads reinforce this concept by placing the vacationer (still sitting in their aircraft seats) in some of Israel’s most noted locations. The on-going campaign is appearing both online and in print publications.
Soubriet Byrne and Associates has developed unique, integrated campaigns for other travel-related clients, including international airlines and tourism boards. The agency is based in New York City and was established in 1998.
For more information about EL AL Vacations, please visit elal.com or call EL AL Vacations at 800-EL AL SUN (352-5786) or contact any travel agent.