Usa Press Room
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  EL AL Israel Airlines Announces Donation of Up to
500,000 Matmid Frequent Flyer Points

New GlobaLY Program Supports and Assists Charitable Organizations with Ties to Israel

EL AL President Elyezer Shkedy presents Nobel Lureate and Holocaust-Survivor Elie Weisel with the first GlobaLY Matmid card (Photo Credit: Shimon Golding)        New EL AL GlobaLY Matmid frequent flyer card

NEW YORK
Oct. 26, 2011– EL AL Israel Airlines is launching GlobaLY, a charitable program dedicated to giving back to admirable organizations that have strong ties with Israel. The three organizations now eligible to earn and share up to half a million Matmid frequent flyer points are Taglit/Birthright, The Association for the Wellbeing of Israel’s Soldiers and the Make-A-Wish Foundation of Israel. The points will be exchanged for EL AL tickets to bring more first timers to Israel as part of Taglit/Birthright, fly a lone soldier abroad to visit their family and fulfill the wish of children with life-threatening illnesses.

EL AL is donating the equivalent of 5 percent of all Matmid points earned by club members who are registered for this program. There is no charge to participate in GlobaLY, which can easily be done by visiting www.elal.com and following a few simple steps.  Anyone who wants to become a Matmid frequent flyer can register for free on EL AL Facebook (EL AL Israel Airlines USA).

Danny Saadon, EL AL Vice President, North and Central America, states, “This latest initiative further strengthens the connection between Israel and EL AL and is yet another proud example of the many humanitarian efforts made by the airline.  We want to continue sharing the feeling that every time you fly the national airline, you are helping to bring happiness to someone’s life.”

Every participating EL AL GlobaLY Matmid Frequent Flyer Club member will receive a new, personalized, specially designed membership card bearing the flag of Israel. 

In addition to EL AL’s donation, Matmid members are free to contribute additional points from their personal accounts.  EL AL will provide a report every quarter detailing the donated points. The name GlobaLY combines this global program with LY which is the international airline code for EL AL.

To book any EL AL flight, visit www.elal.com, call EL AL (800) 223-6700 or any travel agent.

 
 
 
Publish Date 27/10/2011