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EL AL Israel Airlines Wins Prestigious Freddie Award for Best Airline Frequent Flyer Club Redemption Promotion


Freddy Award
EL AL Israel Airlines Receives Freddy Award


New York, NY – June 12, 2012
– EL AL, Israel’s national airline, has won the prestigious Freddie Award in the category of ‘Best Airline Redemption Promotion’ in the Middle East. The award acknowledges the popular EL AL Matmid frequent flyer club “upgrade” offer which allows club members to combine cash with points to upgrade from economy to business, and business to first. Originally, this was a promotion that was offered periodically but has since become one of the many regular benefits available to EL AL Matmid frequent flyers. EL AL is one of the few airlines in the industry offering its loyal passengers this added value opportunity throughout the year.

Inside Flyer Magazine Editor Randy Peterson introduced the Freddie Awards in 1988 which honors the best travel loyalty programs in the industry.

EL AL Matmid frequent flyers who travel the most (Top Platinum, Platinum and Gold members) receive a complimentary Economy Class Plus seat when purchasing an economy class ticket. Economy Class Plus is a new class of service offering passengers more legroom, more seat recline and preferred seating in the economy cabin, available for travel as of July 1. A travel companion of a Top Platinum member in economy class also receives a free Economy Class Plus seat. Every other Matmid frequent flyer has the option of exchanging points for one of these seats.

The Matmid Club provides benefits and promotions, is more user friendly than ever, and has no blackout dates. Matmid points can be exchanged for bonus tickets and upgrades. Points can also be combined with cash to obtain a ticket.  EL AL Matmid partners include American Express Membership Rewards®, American Airlines AAdvantage®, a variety of international car and hotel companies, plus many more.

EL AL also offers a special frequent flyer club just for children called “Matmid Kids” whereby children under the age of 12 earn the same number of frequent flyer points as adults even though their roundtrip tickets are already discounted. EL AL also has a pet frequent flyer club.  After traveling three roundtrip flights to Israel within a three-year period, pets earn a free roundtrip flight. 

EL AL USA Facebook fans can have free membership to the EL AL Matmid Frequent Flyer Club to earn bonus tickets and upgrades to premium classes, priority seat selection, and other exclusive member-only offers. Matmid Members have the opportunity to enroll for free in the EL AL GlobaLY program, whereby EL AL is donating the equivalent of 5% of earned points to charitable organizations: Taglit/Birthright, The Association for the Wellbeing of Israel’s Soldiers and the Make-A-Wish Foundation of Israel, helping to bring deserving individuals from around the world to Israel

 
Publish Date 13/06/2012