EL AL ISRAEL AIRLINES ANNOUNCES HUGE SAVINGS AND UPGRADES FOR MATMID FREQUENT FLYERS

New York, NY – October 13, 2009 – EL AL, Israel’s national airline, is now offering exceptional airfares for EL AL Matmid Frequent Flyer club members who plan to travel to Israel this fall and winter, as long as tickets are purchased before October 23, 2009. The roundtrip economy class fare (including all fuel surcharges and taxes) is $699 plus 299 points on nonstop flights from New York (JFK/Newark) or $1069 plus 299 points from Los Angeles, the only nonstop flights between the West Coast and Israel. This promotion is available for travel November 1, 2009 through March 23, 2010. Passengers can reserve flights by calling 800-223-6700 or any travel agent. To exchange points for a voucher and utilize this promotion, visit the e-club page on www.elal.com.

Another promotion that allows Matmid members to purchase a less expensive economy class ticket when using points to upgrade has been extended until December 31, 2009. This same promotion also allows club members to borrow points from EL AL to obtain these vouchers to upgrade.

EL AL recently announced a new benefit that the 50% minimum point requirement to exchange points for a ticket or an upgrade is no longer required. Club members may now purchase any number of points needed for $1 a point. For full details, visit www.elal.com.

EL AL Matmid partners include American Airlines, American Express Membership Rewards®, a variety of international hotel chains and car rental companies, plus many more. EL AL Matmid points can be donated to such organizations as the Israel Defense Forces (IDF), Chai Lifeline and the Make-A-Wish Foundation in Israel.

Above Matmid $699/$1069 fares plus points available on certain EL AL flights, can be applied to new reservations only, and are nonrefundable. Matmid points are not earned. EL AL reserves the right to cancel promotions at any time. Cancellation/change fees and other restrictions may apply.

About EL AL
Celebrating more than 60 years of service, EL AL, Israel's national airline, offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Los Angeles. Worldwide, EL AL flies to more than 40 destinations from Israel and serves dozens of other destinations throughout the world via partnerships with many other carriers (including 22 additional cities in the U.S.A.). Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel. The airline has annual revenues of about $1.93 billion and carries more than 1.8 million passengers every year.

EL AL embodies Israel’s values of innovation and caring and the promise of a genuine Israeli welcome. Your Israel experience begins with EL AL and warm Israeli hospitality. Israeli flight attendants will make you feel at home, the best trained Israeli pilots will take you to and from Israel and passengers enjoy enhanced in-flight dining with freshly prepared healthy meals.

EL AL. It’s not just an airline. It’s Israel.