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UP - by EL AL
EL AL is proud to Launch-UP
A new aviation brand in Israel For discount Flights to five Destinations in Europe

UP – the New Aviation Brand by EL AL

The new brand will operate in a reduced-fare format to 5 destinations in Europe:
Berlin, Budapest, Kiev, Prague and Larnaca
At launching fares from $69 one way for departures from Israel.

Ticket sales will begin in the upcoming weeks and flights will begin on March 30, 2014.
UP offers budget flights that allow customers to select and pay for only the services they wish to purchase.

UP flights offer two service classes: Economy Class and Economy Class Plus.

UP Offers Two Types of Tickets:

• UP Basic Ticket – the basic ticket on which passengers pay additional fees for services, such as baggage, seating, inflight refreshments and more – depending on what they choose.

• UP Smart Ticket – a ticket that includes a wide variety of services and flexible ticket conditions.

EL AL Matmid Frequent Flyer Club members will continue to earn and utilize points on UP flights (decreased accumulation).

Premium members of the Matmid Club will enjoy many special and exclusive benefits on UP flights, based on their tier status in the club, as appears in the club regulations.

The brand launch is an announcement due to the price level as well as the extent of frequencies to the chosen destinations:

Berlin: Up to 11 weekly flights
Prague: Up to 11 weekly flights
Kiev: Up to 11 weekly flights
Budapest: Up to 11 weekly flights
Larnaca: Up to 6 weekly flights
A total of up to 50 weekly flights to UP destinations

UP will offer  special introductory fares for flights on select dates between March 30 and June 30, 2014: to Prague and Budapest from $69 one way; to Larnaca, Kiev and Berlin from $99 one way, fares are for departures from Israel.


“Today we are launching a new and dynamic aviation brand – UP, which brings a declaration of renewal and addresses the changing needs of the aviation world,” says EL AL President & CEO Elyezer Shkedy. "We are joining the international aviation trend and the major airlines, while being attentive to our customers' various preferences.  The UP brand allows the customer to build the product and choose what he is paying for.
I am convinced that this move will improve our competitive abilities, expand our customer reach and offer a better response to the various changing preferences, while offering flights at lower costs".
 
UP Presents Two Ticket Types – UP Basic and UP Smart

UP allows customers to choose the type of ticket that most suits them – each passenger according
to his or her needs and preferences.

UP Basic
The basic flight ticket to which various services can be added, for payment, such as: baggage or advance seat selection.
Changes in the flight ticket entail a fee and if the ticket is canceled there is no cash refund beyond what is legally obligated.

UP Smart
This ticket offers a variety of services included in the ticket price: baggage, seating in Economy Class Plus or in a Preferred Seat, or in Economy Class based on availability, at the time the seating is selected,access to the King David Lounge at Ben-Gurion Airport, free check-in at the airport and more.
In addition, flexible ticket conditions enable changes and cancelations and full cash refund, according to ticket conditions and subject to all laws.

Seating
Passengers who purchase UP Basic tickets – may choose their seats in advance for a payment of $10, on a space available basis. They can decide not to reserve a seat for pay on the flight and be seated according to whichever seats are available.
If a passenger checked in online for free and did not pay to reserve a seat in advance, a seat on the flight will be assigned based on the seats that are still available.
UP Basic passengers may reserve an Economy Class Plus seat for $80or a Preferred Seat for $50. The published fare is per passenger and per flight segment.

Passengers who purchase an UP Smart ticket are entitled to seating in Economy Class Plus, a Preferred Seat or in Economy Class for free as long as seats are available at the time of the reservation and seat selection.
A seat can be reserved on the UP website, at the UP Call Center, or through your travel agent up to 4 hours prior to the flight as well as at the airport.
It is advisable to reserve seats as early as possible for a wider choice of seats, subject to availability.

Baggage
All UP passengers may take one piece of hand luggage with them on the flight, free of charge, weighing up to 6 kilos and up to 56 x 45 x 25 cm in size.
Make a baggage reservation early and save money:
For UP Basic reservations, the price for one suitcase weighing up to 23 kilos and measuring up to 158 cm is $20 when reserved in advance up to 4 hours prior to the flight or $40 when paid for at the airport.
Baggage reservations and payment can be completed on the UP website, through the UP Call Center or through travel agents.
Premium members of EL AL's Matmid Frequent Flyer Club are entitled to check-in baggage, in line with weight and measurement restrictions, for free:
Top Platinum members are entitled to check-in two free bags in the hold of the plane.
Platinum and Gold members are entitled to check-in one free bag.

Flight Check-in
Advance Flight Check-in
It is recommended to check in online on the UP website in advance, for free (for both UP Basic and UP Smart ticket holders) from 24 hours prior to the flight and up to 3 hours prior to departure.
If there are self-check-in kiosks at the airport, check-in is also free at these kiosks.

Check-in at the Airport
Check-in is available at the UP counters at the airport according to the following conditions:
UP Basic passengers will pay $10 per passenger per flight segment.
For UP Smart passengers, the service is free.
In addition, at the airport check-in counters, passengers may pay to reserve a specific seat in Economy Class, a Preferred Seat or a seat in Economy Class Plus, subject to seat availability.
Top Platinum, Platinum and Gold Matmid members are entitled to check in at designated UP counters at the airport for free.

Matmid Frequent Flyer Club Members
EL AL Matmid Frequent Flyer Club members continue to earn points (reduced accumulation)  and utilize them on UP flights.

Silver tier members are entitled to select a seat on the flight in Economy Class (not a Preferred Seat) for free, subject to availability on the plane at the time the seat is selected and are also entitled to an additional 10% in points, as a gift for flying UP.

Premium Matmid members in Top Platinum, Platinum and Gold tiers enjoy a variety of benefits on their UP flights: they are entitled to seating in Economy Class Plus, in a Preferred Seat or another seat in Economy Class, subject to seat availability at the time of seat selection. Baggage reservations, access to the King David Lounge at Ben-Gurion Airport and check-in are all free. Gold members receive a gift of 25% additional points for their UP flights and Platinum and Top Platinum members receive 50% additional points. Premium members are also entitled to UP Smart seating, baggage and check-in benefits even when purchasing UP Basic.

Top Platinum members also receive, in addition to the above, one additional suitcase for free and are entitled to bring a guest into the King David Lounge at Ben-Gurion Airport and to check in at the UP premium counters.

Changing the Date or Time of the Flight
The date or time of the flight can be changed through travel agents, at the UP Call Center or at the airport.
Changing the date or time of a flight entails a ticketing re-issue fee. In addition, if the original reservation class is not available, the price differential for the next available class will be charged.
The charge for changing an UP Basic ticket is $55 per flight segment.
Changing an UP Smart ticket does not entail a charge, apart from the re-issue fee.

The following table summarizes the services offered to UP Basic ticket holders:

 

UP Basic
The Basic Ticket

One piece of hand luggage –
maximum 6 kilos, 56 x 45 x 25 cm

V

One suitcase for the hold of
the plane – 23 kilos / 158 cm

Advance reservation* - $20

Reserved at the airport - $40 

Economy Class seat selection

$10

Seating in Economy Class
Preferred Seat

$50

Seating in Economy Class Plus

$80

Check-in for flight online
and at the airport 

Online - free
At check-in counter - $10

King David Lounge access

X

Ticket changes – changing
the date / time of flight

$55***

Flight cancelation

X no cash refund****

No Show for flight

X no cash refund****

Matmid Club point accumulation

V *****


The following table summarizes the services offered to UP Smart ticket holders:

 

UP Smart
The Upgraded Ticket

One piece of hand luggage –
maximum 6 kilos, 56 x 45 x 25 cm

No charge

One suitcase for the hold of
the plane – 23 kilos / 158 cm

No charge

Economy Class seat selection

No charge (**)

Seating in Economy Class
Preferred Seat

No charge (**)

Seating in Economy Class Plus

No charge (**)

Check-in for flight online
and at the airport 

No charge

King David Lounge access

No charge

Ticket changes – changing
the date / time of flight

No charge

Flight cancelation

V Full refund

No Show for flight

V $30

Matmid Club point accumulation

V



Comments
Prices are per passenger per flight segment (one way)
V = Included in price of the flight ticket, with no additional payment *  Advance reservation and payment up to 4 hours before the flight
** Seat selection on a space available basis at the time the seat is selected/reserved
*** Change in the time or date of the ticket can be made via travel agents or through the UP Call Center and entails a payment..
**** Subject to all laws including the Israel Consumer Protection Law


Inflight Service
UP offers two service classes: Economy Class and Economy Class Plus.
Inflight service is according to the cabin class and not necessarily according to the ticket purchased.
Food and Drinks on the Flight:
In Economy Class passengers may purchase food and drinks. These services may be purchased on board only.
In Economy Class Plus passengers are served refreshments and drinks. Economy Class Plus passengers will enjoy comfort products as part of the service for this cabin class – an amenity kit, a blanket, a pillow and earphones for the entertainment system.

Inflight Entertainment
During the flight, entertainment content will be screened on a central video system. Audio channels are also available. Economy Class passengers may purchase earphones.
Economy Class Plus passengers will receive earphones free of charge, as part of the service for this cabin class.
 Duty Free Sales on the Flight
Duty Free products can be purchased during the flight and can also be ordered in advance on the UP website.
EL AL Duty Free serves UP customers as well and the choice of products is identical.

 
Publish Date 26/11/2013