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Corporation Responsibility

EL AL’s Community Involvement Policy

As the national airline of Israel, EL AL takes its responsibility to the community very seriously, from a genuine and special affinity for the State of Israel and the Israel nation. EL AL's activities have been intertwined with the existence and destiny of the State of Israel from the day the State was founded and until today.

Community Partners

In contributing to the community, EL AL aspires to make good use of its capabilities and its relative advantages, and therefore has chosen a great many areas towards which it directs its contributions.

EL AL establishes long term partnerships with community affiliates that assist in ensuring that the contributions and voluntary efforts are used to the best effect.

The main foci of the company’s voluntary activities are:

  1. Designated activities for weak populations – lone Holocaust survivors, children at risk, special education children, the sick and disabled.
  2. IDF – adoption of a paratrooper regiment as part of the Adopt a Soldier project.
  3. Worldwide Jewish community – As an international company, with people dispersed around the world, we see the possibility of empowering and strengthening ties between the Jewish community and the State of Israel. As part of these efforts, the Ambassadors project, in which our air crew – captains and cabin attendants who were chosen and trained for this project – present lectures to Jewish communities in the USA during their layovers between flights.
  4. Big Small Change – a fundraising campaign in which EL AL passengers are asked to donate the small change that remains from their overseas trips. The money is collected in envelopes distributed for the purpose, converted to shekels and transferred to Aleh, an organization to help the brain damaged, and Alut, the Israel Society for Autistic Children.
  5. Contributions of money and money equivalents – distribution of dozens of hot meals daily, free flight tickets, transport of special cargo and distribution of cutlery.
  6. Containers on the EL AL campus, for employees to donate household appliances, clothing, books, games, etc. for special education kindergartens and for dormitories housing at risk children.
  7. Connection to the business core – various activities such as the purchase of cakes for flights from the Yeladudes bakery (baked by children from distressed families) and straw baskets that are used on our planes and are produced by blind people.

Objectives of Volunteerism

EL AL encourages its managers and people to volunteer and in this way implement the airline's personal and organizational values of partnership and cohesion. EL AL expects – and encourages – its managers and people to volunteer. The company will help to locate settings for volunteer work, make connections with volunteer institutions, provide instructional materials, etc. The airline values the creation of dynamics that constantly expand the circle of volunteerism, and expects its managers to set personal examples. As part of the efforts to create an environment of volunteerism in the company, outstanding volunteers will be cited at the annual ceremony for outstanding company people and will receive the airline's thanks for their activities.

Leveraging and Recruiting Parties with Vested Interests

EL AL aspires to recruit all those with an interest in the airline (suppliers, agents, customers, etc.) to participate in activities for the community in various ways.

The Objectives and Measures of Success

As part of our belief and our commitment for constant improvement, we have established measurable parameters and a variety of tools for examining implementation of the policies.  Comprehensive data are collected about all our volunteering activities and community contributions in all units and target countries, so that our activities can be examined and improved.

  1. One objective is to expand the circle of volunteers
  2. Input is checked – the total number of hours devoted to volunteering and the scope of financial contributions.
  3. Short term output is examined among the community partners.
  4. Long term outcomes are examined on three levels:
    • Long-term satisfaction among the partners
    • Feedback from partners after specific activities
    • Changes at the internal organizational level (employee satisfaction, feelings before and after the activity)